Deep links into apps from notifications hardly ever work for me. Is this a per app problem or an Android one?

A particularly bad offender is the NY Times app, but I've definitely seen it in other apps too. When a notification is supposed to link to something specific in an app (e.g. a certain article) but when you click the link it only opens the homepage of that app. Or it tries to load your thing but errors or does something weird and either makes you force close the app or brings you to the home screen or page of the app.

Anyone else experience this?